New paper – Exploring Engagement Characteristics and Behaviours of Environmental Volunteers

Engagement in environmental volunteering

A new paper that is based on the PhD work of Valentine Seymour is out. Valentine has been researching the patterns of volunteering in environmental projects at the organisation The Conservation Volunteers. In the paper, we draw parallels between the activities of environmental volunteers and citizen science participants. The analysis demonstrates that the patterns of participation are similar.

The paper is open access and available here

The summary of the paper is:

Environmental volunteering and environmental citizen science projects both have a pivotal role in civic participation. However, one of the common challenges is recruiting and retaining an adequate level of participant engagement to ensure the sustainability of these projects. Thus, understanding patterns of participation is fundamental to both types of projects. This study uses and builds on existing quantitative approaches used to characterise the nature of volunteer engagement in online citizen science projects, to see whether similar participatory patterns exist in offline environmental volunteering projects. The study uses activity records of environmental volunteers from a UK environmental charity “The Conservation Volunteers,” and focuses on three characteristics linked to engagement: longevity, frequency, and distance travelled. Findings show differences in engagement patterns and contributor activity between the three UK regions of Greater London, Greater Manchester, and Yorkshire. Cluster analysis revealed three main types of volunteer engagement profiles which are similar in scale across all regions, namely participants can be grouped into “One-Session,” “Short-Term,” and “Long-Term” volunteer. Of these, the “One-Session” volunteer accounted for the largest group of volunteers.

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The Conservation Volunteers (TCV) volunteering impact report

Thursday marked the launch of The Conservation Volunteers (TCV) report on volunteering impact where they summarised a three year project that explored motivations, changes in pro-environmental behaviour, wellbeing and community resilience. The report is worth a read as it goes beyond the direct impact on the local environment of TCV activities, and demonstrates how involvement in environmental volunteering can have multiple benefits. In a way, it is adding ingredients to a more holistic understanding of ‘green volunteering’.
TCVmotivations One of the interesting aspects of the report is in the longitudinal analysis of volunteers motivation (copied here from the report).  The comparison is from 784 baseline surveys, 202 Second surveys and 73 third surveys, which were done with volunteers while they were involved with the TCV. The second survey was taken after 4 volunteering sessions, and the third after 10 sessions.

The results of the surveys are interesting in the context of online activities (e.g. citizen science or VGI) because they provide an example for an activity that happen off line – in green spaces such as local parks, community gardens and the such. Moreover, the people that are participating in them come from all walks of life, as previous analysis of TCV data demonstrated that they are recruiting volunteers across the socio-economic spectrum. So here is an activity that can be compared to online volunteering. This is valuable, as if the pattern of TCV information are similar, then we can understand online volunteering as part of general volunteering and not assume that technology changes everything.

So the graph above attracted my attention because of the similarities to Nama Budhathoki work on the motivation of OpenStreetMap volunteers. First, there is a difference between the reasons that are influencing the people that join just one session and those that are involved for the longer time. Secondly, social and personal development aspects are becoming more important over time.

There is clear need to continue and explore the data – especially because the numbers that are being surveyed at each period are different, but this is an interesting finding, and there is surly more to explore. Some of it will be explored by Valentine Seymour in ExCiteS who is working with TCV as part of her PhD.

It is also worth listening to the qualitative observations by volunteers, as expressed in the video that open the event, which is provided below.

TCV Volunteer Impacts from The Conservation Volunteers on Vimeo.